What is Programmatic Advertising?

What is Programmatic Advertising?

Programmatic ads and the Internet of Things are the tag words doing the rounds of the online advertising world. They are hampering digital marketing to the extent that even if your ad is brilliant, if it’s not in the right place targeted at the right people, then your campaign will never reach its true goal.

In this article, Cedar Software Technologies, a premier Digital Marketing Company in Kochi, tries to break down what is programmatic advertising & explains targeting best practices.

What is programmatic advertising?

As a sophisticated way to place advertising, Programmatic advertising is a game-changer! Software is used to buy digital advertising instead of the traditional method which includes requests for proposals, tenders, quotes, and negotiation.

Programmatic buying uses algorithmic software to buy and sell online display space. Traffic data and online display targeting are used to drive impressions at a scale that tends to get a better ROI for marketers. Both SMEs and global brands can benefit from programmatic advertising. With thes marketers will have more time for the optimisation and improvement of ads to drive campaign success.

Just feed your programmatic solution information about your campaign, audience, and key performance indicators, and the algorithm will determine where your ad money is best spent. It will not just launch your campaign but will monitor your ad spending to look for areas of improvement as well.

How can you succeed with programmatic advertising?

Now that we’ve established the benefits of programmatic advertising, let’s explore how you can use it to your advantage in digital marketing campaigns.

  • Do research
    Get to know your marketplace by doing some research. Take time to know new ideas and terms as you enter this new area of advertising.
  • Set your programmatic advertising goals
    Utilise existing data to decide the type of advertising you need and build an effective strategy. This will help you to determine short- and long-term goals.
  • Keep the human touch in mind
    You can add the human touch to Programmatic advertising. Many platform types offer fully or half-managed services & you will need to find the perfect combination of automation and intelligent human intervention to achieve optimum success.
  • Protect your brand from fake news
    The challenge of programmatic advertising is its dependence on algorithms causing ads to appear in the wrong places like sites that promote fake news. Make sure that your demand-side blacklist is constantly updated and monitored for inappropriate sites also if your product is sensitive, you can use a whitelist of approved sites.
  • Watch out for programmatic ad fraud
    Consumer privacy & ad frauds are a challenge for programmatic advertising. Try not to fixate on ad reach but combine it with traffic quality to avoid fake traffic. Also ensure ads are compliant with privacy regulations.

If you’re looking to optimize ad spending & boost your organisation’s ROI, efficient, targeted, and scalable programmatic advertising is your answer. To know more on this contact us at Cedar, the reliable SEO companies in Kochi.


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