What is SEO, SEM, SMO and SMM in digital marketing?

The world of digital marketing has evolved a lot! Nowadays businesses large & small use top digital marketing strategies to grow their presence online and gain new customers. It has been proved that every online entity must have a digital marketing strategy to be competitive in the internet marketplace. SEO, SEM, SMO and SMM are top digital marketing techniques used for building an online presence.

Cedar Software technologies is one of the top IT companies providing digital marketing services in Cochin. Our digital team is adept in SEO, SEM, SMO & SMM services.  We can partner you in building a digital strategy.

SEO: Search Engine Optimization

SEO is the process of optimizing your website through various methodologies to rank higher for certain relevant keywords on search engines like Google, Bing, and Yahoo. Implementing SEO techniques helps in getting traffic from the free, organic search results on search engines. Essentially, effective SEO leads to your website appearing higher on search engine results pages (SERPs) due to its positive response to that search engine’s particular ranking algorithm.

We at Cedar, use diverse SEO techniques to improve your website’s ranking. Initially, keyword research is done & then engaging, original content that includes these popular keywords is put in your various web pages. Our SEO services in Kochi focus on tweaking the website’s loading time, efficiency, architecture, and mobile optimization for effective SEO. Finally, with regular posting of relevant content, effective metadata, and the correct alt-tags your website’s performance will improve.

SEM: Search Engine Marketing

Just like SEO, Search engine marketing (SEM) is done to improve the digital marketing outreach on search engines like Google and Bing. SEM is commonly known as advertising through a paid media budget. SEM earns traffic through the process of purchasing ads on search engines like Google or other search engines to display their ads at the top of the page for that specific keyword. With  Google Adwords SEM, you can choose the location and many other factors to improve the efficiency of your paid advertising campaign. This type of SEM is known as Pay-Per-Click (PPC) advertising.

SMM: Social Media Marketing

With the onslaught of Social Media in the online world, SMM is the in thing today!  Considered as the future of digital marketing, SMM encompasses organic & paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn. Consumers engage with each other & your brand.  Posting relevant content on your Facebook page regularly builds an engaged audience of followers & helps to grow your business immensely. Paid social media campaigns have also become common.

SMO: Social Media Optimisation

With Social media optimization (SMO) techniques you can increase the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. RSS feeds, social news and bookmarking sites, social media sites and video and blogging sites are used for SMO.

If you need help with SEO, SEM, SMO or SMM digital marketing, please contact the experienced team at Cedar Software Technologies today.

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