Are you ready to take your business to the next level and sell on an online marketplace? Then you may definitely need this complete guide on Marketplace SEO!
Marketplaces are eCommerce websites that list and sell products uploaded by third-party vendors. Amazon, AliExpress, eBay, Rakuten, Shopee, and Etsy are some of the best marketplaces available.
However, there’s a lot of competition there! With millions of products listed on each of these platforms, buyers usually select & buy products they see first. That makes it highly important to ensure your products list high on marketplaces!
What is Marketplace SEO?
Optimising your business listing to rank higher in marketplace search results is known as Marketplace SEO. It varies from regular SEO as it involves optimising your listing for just one marketplace.
Don’t worry if you don’t know how to go about this. In this complete guide from Cedar Software Technologies, the premier Digital Marketing Agency in Kochi, we will cover the various aspects of marketplace SEO that you need to be aware of to optimise your online marketplace.
Start by identifying the keywords that are relevant to your products or services. You can use various tools like Google Keyword Planner or SEMrush, to help you with this task. Then try to prioritise these keywords based on their search volume, relevance, and competition to target them for your marketplace.
Product Listings Optimization
- Use relevant keywords in your product titles, descriptions, and tags.
- Optimise images using descriptive file names and alt tags.
- Provide detailed and accurate product descriptions.
- Use structured data markup to help search engines understand your product listings.
- Include customer reviews and ratings of your products.
- Use a responsive design that works well on all devices.
- Use header tags (H1, H2, H3, etc.) to structure your content and make it easier for search engines to understand.
- Use internal links to help users navigate your website easily.
- Use descriptive URLs that includes relevant keywords.
- Build high-quality backlinks from relevant and authoritative websites.
- Use social media to promote your marketplace and engage with your audience
- Encourage users to share your content and products on social media.
- Use influencer marketing to reach a wider audience and build your brand.
- Use online advertising like Google Ads or Facebook Ads, to drive traffic to your marketplace.
- If your marketplace targets a specific geographic area, then local SEO is crucial for improving your visibility in local search results.
- Use Google My Business to create a business profile.
- Include your business address and contact information on your website.
- Use location-specific keywords in your product listings and content.
- Encourage customers to leave reviews on Google My Business and other local review sites.
- Use local directories and listings to improve your visibility in local search results.
Contact us at Cedar for effective Marketplace SEO Services in Kochi.