A question that is relevant to every business for building up a brand presence! As your online identity, a good domain name does have a significant impact on the success of your website or online business. This makes it highly essential to choose a name that is both memorable and relevant to your brand. Let’s take a look at some essential factors to consider when choosing a domain name. An insight from Cedar Software Technologies, prime Digital Marketing Agency in Kochi.
Make it memorable
Keep your domain name simple, short, and memorable. It should be easy to remember and spell. It’s best to avoid using numbers, hyphens, or other special characters that will make it difficult for users to type in your URL.
Keywords coming in your domain name can help with search engine optimization (SEO). Try to include relevant keywords that describe your business or website in your domain name as it will help search engines understand what your website is about. This could improve your chances of ranking higher in search results.
Reflects brand identity
Make your domain name unique enough to set you apart from your competitors! It should reflect your brand identity as well as being a name that is catchy, memorable, and easy to brand.
Avoid copyright issues
Ensure your domain name is original and doesn’t overstep on anyone else’s trademarks or copyrights so that you don’t run into legal trouble down the road. Do your research properly to ensure your chosen domain name is not already taken.
Consider the extension
The part that comes after the dot in your domain name is the domain extension like .com, .net, .org, and many country-specific extensions. Consider which extension is most apt for your website or business. If it is for a global audience, .com is usually the best choice.
Make it easy to type and pronounce
A domain name that is easy to type and pronounce will help your website visitors remember your domain name and share it with others.
Avoid hyphens and numbers
Do not give your domain name an unprofessional look with hyphens and numbers. This makes it difficult to remember.
Check for availability
Before you decide on a domain name, make sure it’s available. It’s always better to use a domain name registrar or search engine to check if your chosen domain name is already taken. Consider alternative names or extensions if it’s not available.
Keep it short and sweet
Try to keep your domain name under 15 characters if possible as shorter domain names are generally easier to remember and type.
Make it easy to understand
A domain name that is easy to understand will not confuse your website visitors. Avoid using acronyms, abbreviations, or complex words that might require explanation.
Choosing a domain name is an essential step to succeed in the online world. We at Cedar will certainly help you in getting it right the first time! Contact us for the best SEO Services in Kochi.