The year 2021 will see a rational change in the Social Media Marketing sector! It’ll be real tough if you do not exploit these latest social media marketing changes to your advantage. Looking out for an insight on Social Media Marketing Updates 2021? Here’s Cedar Software Technologies, prime digital marketing agency in Kochi with an overview on this topic.
Brands must add the personal touch!
It’s all about smart marketing in 2021! Brands nowadays realise being transparent, authentic, and even vulnerable will stand good with people. The brands should be personified in a way that communicates who they stand for and what they stand for.
Be ready to embrace the shift to online Shopping on Instagram
Businesses of today, even brick-and-mortar stores need to turn around to ensure sales keep coming in and exceed previous years. 2021 being the second year of the pandemic, everything is going online! Right from classes and banking services, even retail stores will offer local delivery or curbside pickup. This makes it all the more important that the online version of your product or service is delivered at its highest quality and standard.
Go for Organic Instagram Visibility with SEO!
Instagram marketing has changed for the better in 2021 with SEO and Reels! In 2020, Instagram officially announced that it would become more search-friendly. Now if you search for a keyword, relevant videos, profiles, and posts should come up even without hashtags.
Take your Social media marketing to the next level with Instagram Reels!
A new form of video content delivered in 15–30 seconds it can produce quick, eye-catching moments in a creative way. You can just build on what’s already working on a platform like Tik Tok. Decide how to put your own creativity in it & then create that content on Instagram Reels. Ensure to add text & a catchy caption to save or share your video content to increase watch time.
Facebook Advertising is key!
Running ad campaigns on Instagram and facebook will be critical to success in 2021. By correctly evaluating the customer lifecycle from past customers it will give you an insight of how leads join your list, the time period for conversion into a paying customer, and how much time your average customer spends with you. Leveraging on this data, you can move into developing innovative Facebook ad campaigns.
Changes in LinkedIn Networking Behaviour
Recently LinkedIn was troubled by mass-outreach spam, which is making people more hesitant and skeptical about connecting. In 2021, rather than collecting connections with the main purpose to drop a sales pitch after two interactions will go out of fashion! Marketers will want to focus on building meaningful, long-term relationships with customised connection requests for the recipients.
These are only a few of the Social Media Marketing Updates 2021 from Cedar Software Technologies, premier agency for digital marketing services in Kochi. We keep tabs of all these updates while building websites or developing social media marketing campaigns. Contact us to know more.