Even now, a lot of entrepreneurs consider social media marketing as a strategy which has to be developed in the future. They are not getting aware that it is already in spotlight for a very long time. For others, social media is something which is very complicated to understand and has less advantage over their business. Its the time to think different. Because it has developed to its peak along with a lot other marketing techniques. Yet this is the one procedure which can be carried out with less investment but better outcome. Does that ring any bell?
According to the survey done at Hubspot, 92% of marketers agreed that social media is important for their business, up from 86% in 2013. The same set of marketers agreed that social media marketing bring in more exposure to their business. 80% of marketers indicated that their social media efforts increased traffic. 72% of marketers are using social media to develop loyal fans. 71% of marketers are using social media to gain marketplace intelligence. More than half of marketers who’ve been using social media for at least three years report it has helped them improve sales. 74% of marketers who spend 40+ hours using social media per week earn new business through their efforts. Considering all these benefits, why can’t you also try with this and get enormous and quality benefits.
More Brand Recognition
Whatever you perform you improve your brand/website visibility are worthwhile. Social profiles is one another opportunity to publicize your website content. It is highly valuable because the shared content make your site more accessible and popular to the new customers and make you more familiar to the existing customers. So the more content you share through social profiles, the more popular your brand will be.
Through every content you share in social profile you are getting one more step closer to the customers. The more content you share, the more opportunities to connect with the existing and new customers. The relationship you maintain with them and the interaction you develop will guide them to convert quickly. Each content you share is a chance for customers to react on whereby they will visit your site and eventually convert.
Without social media, your services and brand name is known only to a limited no:of people who already knew your site or those who search keywords you are ranking for. The social contents will bring in more people to your site and can even spread through them. It is a network, one see your site, the information can pass on to their friends and their friends and so on.
Less cost and time
The time and cost you spend on social media are much lesser when compared to the other marketing techniques you lie on. From the survey we discussed above, over 84% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. Just by spending such less time, the benefits are incomparable.
So start with spending some time in your social media accounts and get the extended benefits for your business.
See this related blog on how to improve engagement on twitter profiles.