The major factors that delayed your decision to redesign your website may be time,cost and interruption of current business on the time of web design. But something went unnoticed while considering some important factors.
If your website is not upgraded or redesigned in the last few years you definitely have missed many of those valuable technological improvements in the web design arena. And that might be enough for your website and so your business to loose its market leadership since it was never updated with changes in your potential market trends.
Most of the major updates was the technological updates and marketing strategies. Most of those tactics in web design relied on visual information and interactive contents for better performance. Nowadays webdesign demands more content which benefits you in search engine ranking and thus brings more customers for your business. So only the visual attraction is not going to benefit you unless you ensure useful content and easy access for your customers.
Social media friendliness has became the major concern for the structure of web design. The major contents of your website should be designed ensuring it is easily shareable among social accounts like Facebook,Twitter,Pinterest etc. By doing so you can ensure better communication and increase the credibility and level of trust in the industry.
Responsive web design has become a must considering the fact that more and more people are accessing websites from mobile phones, ipads etc. Remember your old websites will not be enough compatible for the day by day releasing devices from which people access you.
Above all a new and fresh first look of your web site show the world that how passionate you are in bringing your product or service to to the world in new and exciting ways. And this impression is really going to help you in converting the visitors of your website into your potential customers and benefit your business.