{"id":569,"date":"2021-06-14T13:37:14","date_gmt":"2021-06-14T08:07:14","guid":{"rendered":"https:\/\/www.cedarsofttech.com\/blog\/?p=569"},"modified":"2023-10-19T14:50:09","modified_gmt":"2023-10-19T09:20:09","slug":"the-ultimate-guide-to-building-a-website-redesign-strategy","status":"publish","type":"post","link":"https:\/\/www.cedarsofttech.com\/blog\/the-ultimate-guide-to-building-a-website-redesign-strategy\/","title":{"rendered":"The Ultimate Guide to Building a Website Redesign Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you planning to redesign your website? Well, you might require it if you have overhauled your brand or updated your product. Either ways it can be successful or a total flop if you are not doing it with a clear vision!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A website redesign can invite more traffic, improve performance and convert more visitors to customers. Here\u2019s the Ultimate Guide to building a Website Redesign Strategy<\/span> <span style=\"font-weight: 400;\">from<\/span> <span style=\"font-weight: 400;\">Cedar Software Technologies<\/span><b>, <\/b><span style=\"font-weight: 400;\">a premier<\/span> <a href=\"https:\/\/www.cedarsofttech.com\/\"><span style=\"font-weight: 400;\">Web design company in Kochi<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Read on&#8230;<\/b><\/p>\n<h5><b>How to Redesign a Website?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Here are some strategies you can follow:<\/span><\/p>\n<h6><b>Analyse your website\u2019s current performance metrics<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">Analyse your existing website\u2019s monthly performance with any tool like Google analytics before you start your redesign.\u00a0<\/span><span style=\"font-weight: 400;\">Metrics to be analysed are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of visits, visitors, bounce rate, time on site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top-performing keywords in terms of rank, traffic, and lead generation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of inbound links, new leads, form submissions, sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total pages indexed &amp; that receive traffic<\/span><\/li>\n<\/ul>\n<h6><b>Be clear on your website redesign goals<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">There should always be a good reason to consider a redesign! It\u2019s not just the aesthetic appeal but the functionality as well. Be clear about your goals to achieve and communicate them with your team, designer, and\/or agency. The metrics above should be addressed and current SEO rankings should also be improved.\u00a0<\/span><\/p>\n<h6><b>Define your branding and messaging<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">With clear-cut goals about your desired branding, messaging, and unique value concept, you can ensure consistency across your entire website. If you have created a new logo, style guide, or color palette, ensure these are applied to your new website as well.<\/span><\/p>\n<h6><b>Craft your website for your target audience\u00a0<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">Your website design and content should be crafted around your buyer personas. Your branding and content should align with this audience while strategizing your website redesign.<\/span><\/p>\n<h6><b>Protect your search engine optimized pages<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">Plan your website redesign with search engine optimization (SEO) in mind! Document your most search-valued pages which will be receiving the most traffic and inbound links. Ensure you create the proper 301 redirects if you plan to move any of these highly valuable pages.<\/span><\/p>\n<h6><b>Do your keyword research<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">Pick one keyword\/topic to focus on for each page &amp; use on-page SEO best practices to optimize your website pages. Adding new content and pages to your website with particular keywords and topics may also help in SEO.<\/span><\/p>\n<h6><b>Recreate your high-performing assets in redesigned website<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">Reuse high-performing content assets in your existing website so that redesign doesn\u2019t severely damage your marketing results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such assets might include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most-shared or viewed content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-traffic pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best performing keywords and associated pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of inbound links to individual pages<\/span><\/li>\n<\/ul>\n<h6><b>Choose the right software.<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">To redesign &amp; host your website, choose the right software. It should meet all the functions required for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cedar is with you all the way for a successful website redesign. As a leading <\/span><span style=\"font-weight: 400;\">web design company in Kerala<\/span><b>,<\/b><span style=\"font-weight: 400;\"> we bring to you top notch <\/span><a href=\"https:\/\/www.cedarsofttech.com\/seo-company\/\"><span style=\"font-weight: 400;\">SEO services in Kochi<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> Contact us to know more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you planning to redesign your website? Well, you might require it if you have overhauled your brand or updated your product. Either ways it&hellip; <\/p>\n","protected":false},"author":1,"featured_media":575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,30],"tags":[197],"_links":{"self":[{"href":"https:\/\/www.cedarsofttech.com\/blog\/wp-json\/wp\/v2\/posts\/569"}],"collection":[{"href":"https:\/\/www.cedarsofttech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cedarsofttech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cedarsofttech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cedarsofttech.com\/blog\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":6,"href":"https:\/\/www.cedarsofttech.com\/blog\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"predecessor-version":[{"id":777,"href":"https:\/\/www.cedarsofttech.com\/blog\/wp-json\/wp\/v2\/posts\/569\/revisions\/777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cedarsofttech.com\/blog\/wp-json\/wp\/v2\/media\/575"}],"wp:attachment":[{"href":"https:\/\/www.cedarsofttech.com\/blog\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cedarsofttech.com\/blog\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cedarsofttech.com\/blog\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}